Advertising strategy
How to build an effective marketing strategy?
Across different marketplaces and mediums of public interaction it is important to advertise your brand to give it an initial sales boost and maintain a positive and enduring image of your brand. Different kinds of ecommerce ads strategy have different motives and effects on the brand’s image.
What are the different types of Advertising Campaigns?
- Brand Awareness Campaign: Such campaigns are across multiple platforms with a single aim to create an awareness for your brand to the public. Such campaigns are designed to be catchy and give an idea of what your brand does or provides. Such ads have a high recall value but have to be run for a long period over multiple platforms.
- Product Launch Campaign: Such campaigns are designed to let the market become aware about a specific product that you have just launched. It is quite beneficial as your existing customers are aware about your new product and are likely to buy it while you can attract new customers as well. Such campaigns also provide information to customers about the new product and provide an initial boost to the product’s sales.
- Direct Response Campaign: Such campaigns are directed to your old customers and it gives a feeling of connectivity and value for their trust in you. These include exclusive discounts, early sale access and referral code bonuses or discounts. Such campaigns are mostly done on websites, sms and newsletter marketings.
- Seasonal Campaign: In some ways it is a combination of brand awareness and direct response campaigns. In light of a celebration or festival these campaigns are run to wish your audiences on that particular occasion all the while promoting your brand image. Similarly, many brands use such occasions to give high discounts on their products and increase sales. Some examples are New Year Sales of Domino’s, Diwali Sales for clothing brands and Black Friday sales for many electronic items.
- Cause Marketing: Supporting a social cause has always been beneficial to a company and the conscious effort to participate in said cause helps build a brand’s positive image in front of the audience and buyers. They feel as if they’re contributing to the cause as well. It is always best to choose a cause that is connected to the brand or its founding partners.
What are the different ecommerce ads strategy your product/brand online?
- Search Engine Marketing: The best way for any brand or product to reach their desired audience is through organic ranking on the search result as that has the highest conversion ratio in comparison to any other medium of reach. This can be easily achieved by keyword harvesting and managing the content of your catalogue/website to rank as high as possible on the search results.
- Social Media Marketing: People generally spend their digital time on social media platforms like Facebook, Instagram, Twitter & Snapchat where they can easily connect with friends & family. This makes these platforms highly recommendable for advertising your products. This also includes influencer marketing which gives the masses a review of a person they generally trust.
- E-Mail Marketing: Promoting your newsletter will benefit you tremendously. These are people that are showing interest in your brand/products and you can promote new product launches or seasonal offers. Buying customers will provide their email IDs to you while purchasing a product from you. You can occasionally send them sale/discount emails and offer them referral bonuses.
- Display Advertising: These include advertising your brand/product on websites other than your own. You may use Google Adsense to advertise your product on different websites based on the user’s activity or you may display your ads solely on the e-commerce sites your product is listed on, like Amazon, Flipkart & Nykaa. While displaying ads using AdSense promotes your brand tremendously, promoting your brand on ecommerce portals is better as the users are on these sites with the intention to buy.